{"product_id":"soft-matte-full-coverage-concealer-40-shades","title":"Soft Matte Full-Coverage Concealer – 40 Shades, Buildable Natural Finish","description":"\u003cdiv style=\"max-width:720px;margin:0 auto;font-size:16px;line-height:1.65;color:#2b2b2b;\"\u003e\n\u003ch2 style=\"font-size:21px;line-height:1.35;text-align:center;margin:0 0 8px;\"\u003eSmooth, buildable coverage in a shade that feels closer to you.\u003c\/h2\u003e\n\u003cp style=\"text-align:center;margin:0 0 18px;\"\u003eA soft matte cream concealer made for under-eyes, redness, dark spots and everyday tone correction without a thick, heavy finish.\u003c\/p\u003e\n\u003cdiv style=\"background:#f7f7f7;border-left:4px solid #dd1d1d;border-radius:10px;padding:16px 18px;margin:20px 0;\"\u003e\n\u003cp style=\"margin:7px 0;\"\u003e✓ 40-shade range for more flexible shade matching\u003c\/p\u003e\n\u003cp style=\"margin:7px 0;\"\u003e✓ Buildable medium-to-full cosmetic coverage\u003c\/p\u003e\n\u003cp style=\"margin:7px 0;\"\u003e✓ Soft matte finish for a natural, non-shiny look\u003c\/p\u003e\n\u003cp style=\"margin:7px 0;\"\u003e✓ Apply with fingertips, brush or sponge\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:22px 0;text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/3521\/3765\/files\/concealer_1.gif?v=1790947437\" alt=\"Soft matte concealer blending demonstration\" style=\"width:100%;max-width:620px;height:auto;border-radius:12px;display:block;margin:0 auto;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align:center;margin:28px 0 12px;\"\u003eCoverage Without the Cakey Look\u003c\/h2\u003e\n\u003cp\u003eInstead of masking skin with one heavy layer, this formula is designed to be built in thin layers. Use a small amount where you need correction, blend the edges, then add more only if needed. The result is a smoother-looking finish that works for quick everyday makeup or fuller coverage.\u003c\/p\u003e\n\u003cp style=\"margin:22px 0;text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/3521\/3765\/files\/concealer_2.gif?v=1790947442\" alt=\"Buildable concealer coverage demonstration\" style=\"width:100%;max-width:620px;height:auto;border-radius:12px;display:block;margin:0 auto;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align:center;margin:28px 0 12px;\"\u003eProduct At a Glance\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:14px 0 22px;font-size:15px;\"\u003e\n\u003ctr style=\"background:#dd1d1d;color:#fff;\"\u003e\n\u003cth style=\"padding:10px;text-align:left;\"\u003eAttribute\u003c\/th\u003e\n\u003cth style=\"padding:10px;text-align:left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border-bottom:1px solid #e8e8e8;\"\u003eProduct type\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border-bottom:1px solid #e8e8e8;\"\u003eSoft matte cream concealer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f8f8f8;\"\u003e\n\u003ctd style=\"padding:10px;\"\u003eCoverage\u003c\/td\u003e\n\u003ctd style=\"padding:10px;\"\u003eBuildable medium to full\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border-bottom:1px solid #e8e8e8;\"\u003eFinish\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border-bottom:1px solid #e8e8e8;\"\u003eNatural soft matte\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f8f8f8;\"\u003e\n\u003ctd style=\"padding:10px;\"\u003eShade range\u003c\/td\u003e\n\u003ctd style=\"padding:10px;\"\u003e40 selectable shades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;\"\u003eUse areas\u003c\/td\u003e\n\u003ctd style=\"padding:10px;\"\u003eUnder-eyes, redness, dark spots and uneven-looking tone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin:22px 0;text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/3521\/3765\/files\/concealer_3.gif?v=1790947447\" alt=\"Concealer application and blending demonstration\" style=\"width:100%;max-width:620px;height:auto;border-radius:12px;display:block;margin:0 auto;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align:center;margin:28px 0 12px;\"\u003eHow to Use\u003c\/h2\u003e\n\u003col style=\"padding-left:22px;\"\u003e\n\u003cli\u003eChoose the shade that best fits your intended use.\u003c\/li\u003e\n\u003cli\u003eApply a small amount only where correction is needed.\u003c\/li\u003e\n\u003cli\u003eBlend with a fingertip, makeup brush or damp sponge.\u003c\/li\u003e\n\u003cli\u003eBuild a second thin layer for additional coverage.\u003c\/li\u003e\n\u003cli\u003eSet lightly with powder if desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eShade tip:\u003c\/strong\u003e choose a close skin-tone match for spot concealing, a slightly lighter shade for brightening, or a deeper shade for subtle contouring.\u003c\/p\u003e\n\u003cp style=\"margin:22px 0;text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0655\/3521\/3765\/files\/concealer_4.gif?v=1790947452\" alt=\"Soft matte concealer finish demonstration\" style=\"width:100%;max-width:620px;height:auto;border-radius:12px;display:block;margin:0 auto;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align:center;margin:30px 0 14px;\"\u003eQuestions? We’ve Got You.\u003c\/h2\u003e\n\u003cp style=\"margin:14px 0 5px;\"\u003e\u003cstrong\u003eWill it work for under-eyes?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;\"\u003eYes. Apply a small amount and blend in thin layers to minimize a heavy look around fine lines.\u003c\/p\u003e\n\u003cp style=\"margin:14px 0 5px;\"\u003e\u003cstrong\u003eIs the coverage full coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;\"\u003eIt is buildable. Start with a light layer and add more where you need stronger cosmetic coverage.\u003c\/p\u003e\n\u003cp style=\"margin:14px 0 5px;\"\u003e\u003cstrong\u003eHow many shades are available?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;\"\u003eThis listing includes 40 selectable shade variants.\u003c\/p\u003e\n\u003cp style=\"margin:14px 0 5px;\"\u003e\u003cstrong\u003eCan I wear it without foundation?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;\"\u003eYes. It can be used alone for targeted correction or with foundation as part of a full makeup routine.\u003c\/p\u003e\n\u003cdiv style=\"background:#dd1d1d;color:#fff;border-radius:12px;padding:18px;text-align:center;margin-top:28px;\"\u003e\u003cstrong\u003eFind your shade and build only the coverage you need.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Elite Refined","offers":[{"title":"Nil","offer_id":50614565961925,"sku":"ER-CON-01","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Ivory","offer_id":50614565994693,"sku":"ER-CON-02","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Rose","offer_id":50614566027461,"sku":"ER-CON-03","price":29.99,"currency_code":"USD","in_stock":true},{"title":"212","offer_id":50614566060229,"sku":"ER-CON-04","price":29.99,"currency_code":"USD","in_stock":true},{"title":"204","offer_id":50614566092997,"sku":"ER-CON-05","price":29.99,"currency_code":"USD","in_stock":true},{"title":"202","offer_id":50614566125765,"sku":"ER-CON-06","price":29.99,"currency_code":"USD","in_stock":true},{"title":"214","offer_id":50614566158533,"sku":"ER-CON-07","price":29.99,"currency_code":"USD","in_stock":true},{"title":"210","offer_id":50614566191301,"sku":"ER-CON-08","price":29.99,"currency_code":"USD","in_stock":true},{"title":"M-peaches","offer_id":50614566224069,"sku":"ER-CON-09","price":29.99,"currency_code":"USD","in_stock":true},{"title":"218","offer_id":50614566256837,"sku":"ER-CON-10","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":50614566289605,"sku":"ER-CON-11","price":29.99,"currency_code":"USD","in_stock":true},{"title":"208","offer_id":50614566322373,"sku":"ER-CON-12","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sandy","offer_id":50614566355141,"sku":"ER-CON-13","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Lovely","offer_id":50614566387909,"sku":"ER-CON-14","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Tan","offer_id":50614566420677,"sku":"ER-CON-15","price":29.99,"currency_code":"USD","in_stock":true},{"title":"L-Peaches","offer_id":50614566453445,"sku":"ER-CON-16","price":29.99,"currency_code":"USD","in_stock":true},{"title":"220","offer_id":50614566486213,"sku":"ER-CON-17","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Natural Tan","offer_id":50614566518981,"sku":"ER-CON-18","price":29.99,"currency_code":"USD","in_stock":true},{"title":"216","offer_id":50614566551749,"sku":"ER-CON-19","price":29.99,"currency_code":"USD","in_stock":true},{"title":"232","offer_id":50614566584517,"sku":"ER-CON-20","price":29.99,"currency_code":"USD","in_stock":true},{"title":"MVP","offer_id":50614566617285,"sku":"ER-CON-21","price":29.99,"currency_code":"USD","in_stock":true},{"title":"230","offer_id":50614566650053,"sku":"ER-CON-22","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Olivia","offer_id":50614566682821,"sku":"ER-CON-23","price":29.99,"currency_code":"USD","in_stock":true},{"title":"T-Nut","offer_id":50614566715589,"sku":"ER-CON-24","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Latty","offer_id":50614566748357,"sku":"ER-CON-25","price":29.99,"currency_code":"USD","in_stock":true},{"title":"238","offer_id":50614566781125,"sku":"ER-CON-26","price":29.99,"currency_code":"USD","in_stock":true},{"title":"240","offer_id":50614566813893,"sku":"ER-CON-27","price":29.99,"currency_code":"USD","in_stock":true},{"title":"B-Skin","offer_id":50614566846661,"sku":"ER-CON-28","price":29.99,"currency_code":"USD","in_stock":true},{"title":"M-Kiss","offer_id":50614566879429,"sku":"ER-CON-29","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Movies","offer_id":50614566912197,"sku":"ER-CON-30","price":29.99,"currency_code":"USD","in_stock":true},{"title":"W 236 M","offer_id":50614566944965,"sku":"ER-CON-31","price":29.99,"currency_code":"USD","in_stock":true},{"title":"W 234 M","offer_id":50614566977733,"sku":"ER-CON-32","price":29.99,"currency_code":"USD","in_stock":true},{"title":"W Milo","offer_id":50614567010501,"sku":"ER-CON-33","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Chest Nutty","offer_id":50614567043269,"sku":"ER-CON-34","price":29.99,"currency_code":"USD","in_stock":true},{"title":"N 242 D","offer_id":50614567076037,"sku":"ER-CON-35","price":29.99,"currency_code":"USD","in_stock":true},{"title":"N 244 D","offer_id":50614567108805,"sku":"ER-CON-36","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Nutty","offer_id":50614567141573,"sku":"ER-CON-37","price":29.99,"currency_code":"USD","in_stock":true},{"title":"N 246 D","offer_id":50614567174341,"sku":"ER-CON-38","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Rich","offer_id":50614567207109,"sku":"ER-CON-39","price":29.99,"currency_code":"USD","in_stock":true},{"title":"N 250 DD","offer_id":50614567239877,"sku":"ER-CON-40","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/3521\/3765\/files\/01-1-hero-_-offer-led_b31ccc0d-ac9a-4827-8d36-a4ed1ccf6ac1.jpg?v=1790948187","url":"https:\/\/www.eliterefined.com\/products\/soft-matte-full-coverage-concealer-40-shades","provider":"Elite Refined ","version":"1.0","type":"link"}